Liujo
eyewear
Liu Jo is an Italian fashion brand known for its contemporary and stylish clothing and accessories. Liu Jo is primarily focused on women's fashion. It offers a wide range of clothing and accessories, including dresses, jeans, jackets, handbags, shoes, and more.
Liu Jo asked us to present its new eyewear line. The target audience had to remain focused on a very feminine look & feel. The desire was to show details and textures in a very delicate and precise way creating a very realistic product video.
In order to showcase all the striking qualities of the new products, we worked on a 3d motion video where we let the product speak for itself. The elegant and barely hinted silhoutte of the smartphone case emerge from a dark background with a slow twirl, coming then to life under a ray of artificial light in a saturated lilac color with a matte finish. With an airy spiral movement the cases are hinting at their lightness, followed by a close-up on materials and a demonstration of flexibility. At last, a drop of pure and rich color closes the video on a alluring note.
Direction, 3D Modelling, 3D Motion, Sound Design, Editing
Enrico Meloni-Resolute studio
