Fluida

Client: Zucchetti
Project detail: Fluida is part of the Zucchetti Group, born from a vision to make everyday work feel effortless. Blending Italian design and smart technology, it reimagines how we track time: naturally, seamlessly, without interruption. The brand asked us to create a film for the launch of Fluida Spot, a small device that, simply placed in the office, automatically registers entries, exits and presences. Working together with Tango Design, our goal was to translate this invisible technology into a visual language that feels natural, elegant and human. We chose a light, colourful mood to reflect the simplicity behind the product, turning a complex and often bureaucratic topic into something approachable and engaging, a story of ease and flow in the modern workspace.
Year: 2025