Trionda

Client: Adidas
Project detail: We built an internal workshop around that ball. The mission: imagine a World Cup made of colours and worlds that don’t exist. The real excuse: testing AI in a creative key, not to produce, but to understand what happens when you use it without a brief to respect. Without a client, a deadline or a final output to aim for, we gave ourselves the freedom to explore, push the tools in unexpected directions and follow ideas just to see where they would lead. What we found was exactly what we expected and, at the same time, not at all. Enormous potential, a process full of pitfalls, interestingly failed tests, and something beautiful that came out almost by accident. Above all, it gave us a clearer sense of where AI can genuinely support creative work, and where the human eye still makes the difference.
Year: 2026