- Client
- EssilorLuxottica
- Project detail
- For the launch of a new Alain Mikli model, EssilorLuxottica asked us to create the film for its presentation. Our starting point was the design of the frame: a futuristic 3D-printed shape decorated with Swarovski crystals. We wanted the film to grow directly out of the object, staying close to what makes it distinctive. We set the motion in a lunar atmosphere, minimal and quiet, where the frame could be the only protagonist. Fluid simulations and diamond storms move around the product, echoing its lines and the sparkle of the crystals, while light and camera bring out its details and proportions.
- Year
- 2025
- Client
- EssilorLuxottica
- Credits
- ProductionSentempo
- Art DirectionSentempo
- 3D DesignerMario Coppola, Michele Resenterra, Filippo Odone
- Houdini ArtistQuim Amat
- Services
- Production
- 3D Motion
- Creative Direction
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