- Client
- Xacus
- Project detail
- We first imagined shooting everything on location. Time made that impossible. We then considered building the entire campaign in 3D.
Eventually, together with Studio Visuale, we chose a hybrid approach.
Starting from a photogrammetric scan of the product, we built a detailed 3D model and used it to design and control every movement, camera angle and animation. These sequences then became the foundation for a video-to-video AI process, allowing us to move beyond the 3D environment and generate the final shots.
- Year
- 2025
