Prada

Client: Prada
Project detail: Prada is an iconic Italian fashion house that was founded in 1913 in Milan. Renowned for its distinctive style, elegance, and innovation, Prada has become one of the most influential and admired luxury brands worldwide. Prada asked us to present a re-release of one of the brand's most iconic products: the American's Cup sneaker. First developed in 1997 for the Luna Rossa team, over the years it has become one of the most popular sneakers. The request was to present the new features contradistinguished by new materials small finishes that embellish the infamous silouhette. Our direction was to create an environment that totally put the product at the center. Slow rotations and narrow focal lengths were intended to bring out and make people appreciate every detail of the sneaker.
Year: 2023