Hublot

Client: Hublot
Project detail: We imagined Hublot's iconic watch in a world inspired by Westworld, one of the series that most captured our imagination. In Westworld, nothing is born. Everything is built. We applied the same logic to the watch. A porous case, still growing. A translucent movement revealing what lies beneath. Dials floating like prototypes, and the finished object resting in a cold lab. No colour, only light and matter. Where craftsmanship and machine become one
Year: 2025